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The About Us page for one of my favorite restaurants in Austin, Emmer & Rye, does a nice job with this. What are you all about? What are your company values, and how do they differentiate you from other restaurants? It’s time for you to share what you provide your customers that no one else does. This is where you shift focus away from the restaurant and back to the guest. For a good example, check out this About Us page that I wrote for a client, the Stonewall Motor Lodge. But I’d argue that you can always find an interesting angle. Sometimes, a few friends just thought it would be cool to open a restaurant. Years later, she shared her family recipes with her granddaughter, Marisa, and now Chef Marisa is bringing them to you…”Ĭlearly, not every restaurant’s roots are placed in something so dramatic as a daring escape from Sicily during WWII. “After the occupation, Grandma Giovanna was sent to live with relatives in America, but she continued to cook her traditional Sicilian dishes to remind her of home. But when she was 13, a German Panzer division occupied her village, and her life changed forever…” That’s the beginning of an interesting story. She spent an idyllic childhood eating grapes off the vines from the family vineyard and learning to cook traditional Sicilian food alongside her mother. “Grandma Giovanna was born in Sicily in 1927.
#ABOUT US EXAMPLES HOW TO#
“My Italian grandmother taught me how to make pasta from scratch, so here I am,” is not a story. Whatever the story is, it needs to be engaging and interesting if the potential customer is going to read it. For others, they may prefer to share the company history. The About Us page is a chance to tell your story. For some restaurants, they’ll want to focus on the executive chef and their background.
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And people connect with other people by sharing stories-where they’ve been, what they’ve learned, how they’ve grown. Sometimes we forget that businesses are run by people. But I do suggest that you include two primary components in your About Us page.įirst, there’s the personal or company story. I will almost never tell you that you must include or exclude anything from your website. So if you can write a few hundred extra words in an About Us page, it may give your SEO a little boost. Second, it’s extra content to add to your website. Think of it this way: if the Menu page is the “what” you do, and the Contact page is the “where” you do it, the About Us page is the “who” and “why.” It’s a chance to create a human connection with your online audience. But there are some benefits to an “About Us” page.įirst, it’s an opportunity to humanize your restaurant and tell your story.
![about us examples about us examples](https://www.cmstreeservices.co.uk/wp-content/uploads/pollarding-before.jpg)
If you don’t have one, it certainly won’t tank your restaurant. For instance, 64% of consumers are ready to buy from a business solely because of their values or stance on political issues.Why write something if you don’t want to say anything? A prospective customer only clicks on your About page because they want to learn more about the company or the founders. If you use it in a smart way, it creates an added value for any products or services you use.
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And you can tell all about it on your About us page. You can make a difference by adopting certain values and using them in your work processes or making it all about people or the story of your growth. However, you can also create a unique brand, and an About us page is the place where it shines. So what can differentiate you from others and attract more customers? You can use lower prices or different designs. Let’s face it: there aren’t many unique products or services left. If you think no one cares about this page, note that 52% of users visit the About us page first thing when they land on the website.Ī well-designed page could be used to your advantage, especially when it comes to the About us examples for a small business. Many companies treat About us pages as something unimportant, as an annoying thing that they have to tick off their checklist. Create a landing page or website, online store, or bio link page for Instagram and promote it by sending the link to your subscribers through email, SMS, or chatbot messages - on a single platform.